Effective Social Media Marketing for Piano Teachers | Steinway Gallery Singapore
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Effective Social Media Marketing for Piano Teachers

Personal Branding Workshop with Melvyn Tan

Join us as Digital Media Strategy Expert, Melvyn Tan guides you to maximize your career potential using social media with his 14-years of experience.

WORKSHOP VENUE

Steinway Gallery Singapore, Level 4 ION Orchard

UPCOMING WORKSHOP

  • 28 June 2023 (Wed), 10.30am
  • 21 August 2023 (Mon), 10.30am
  • 09 October 2023 (Mon), 10.30am
  • More to be released, sign up to be notified on future sessions

Limited seats per session, on first-come-first-served basis.

With the advancement of social media, piano teachers often struggle to stay on-trend in the industry. And just like any other businesses, you need a winning personal branding to stand out from your competitors, and an effective social media strategy to stay updated and be seen.

You want to connect with your audience, build your network, showcase your unique positioning, and establish yourself as an expert in your field. It’s time to reach your fullest music career potential and up your social media to gain a competitive edge.

In the last 5 years, Melvyn has helped many businesses and individuals achieve that competitive edge on social media. Using the 3-pronged approach – Proficiency, Problem, Profit- you can also stand out by using social media strategically.

WHO SHOULD ATTEND

  • Aspiring new teachers looking to expand their network and kickstart their teaching career
  • Experienced teachers wishing to stay current and be distinguished
  • Accomplished teachers planning to strengthen their authority as industry experts

WHAT YOU WILL LEARN

  • Audit your profile to position you as the authority
  • Align your content to support your positioning and branding
  • Get discovered by understanding the social media algorithm
  • Attract prospects and new business opportunities
  • Set up, measure, and run an effective campaign to promote your brand on social media

COACH

Melvyn Tan

Digital Media Strategy Expert

With 14 years of experience as a strategist for businesses and public sector organizations, Melvyn leads LINE Consulting and Befinity Media in serving clients across a wide spectrum of industries to help them accelerate their growth.

Since 2018, Melvyn has been leveraging technology (webinars, teleconferencing, as well as LIVE broadcasting) to not only teach and facilitate online learning, but also in producing shows both for his own brand as well as for companies.

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As a strategy consultant for schools, Melvyn has trained, coached, and consulted for more than 70 percent of all schools in Singapore from 2004 to 2015. His areas of expertise include Strategic Planning, Staff Resource Planning, infusing 21st Century Competencies in curriculum, as well as incorporating Design Thinking into Learning Circles for Teachers and Project Work for Students.

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Amateur Solo Category Period Category Popular Category Overall Winners (Period) Overall Winners (Popular)
Age Definition Duration Baroque Classical Romantic Contemporary Theatre/Broadway Film Jazz/Blues Anime Pop Songs
6 and below Born 1 Jan 2019 or later 5 mins Best Baroque Best Classical Best Romantic Best Contemporary N.A. N.A. N.A. N.A. N.A. +1st, 2nd, 3rd Prize
8 and below Born 1 Jan 2017 or later 5 mins Best Baroque Best Classical Best Romantic Best Contemporary N.A. N.A. N.A. N.A. N.A. +1st, 2nd, 3rd Prize
10 and below Born 1 Jan 2015 or later 7 mins Best Baroque Best Classical Best Romantic Best Contemporary Best Theatre/Broadway Best Film Best Jazz/Blues Best Anime Best Pop Songs +1st, 2nd, 3rd Prize +1st, 2nd, 3rd Prize
12 and below Born 1 Jan 2013 or later 7 mins Best Baroque Best Classical Best Romantic Best Contemporary Best Theatre/Broadway Best Film Best Jazz/Blues Best Anime Best Pop Songs +1st, 2nd, 3rd Prize +1st, 2nd, 3rd Prize
14 and below Born 1 Jan 2011 or later 9 mins Best Baroque Best Classical Best Romantic Best Contemporary Best Theatre/Broadway Best Film Best Jazz/Blues Best Anime Best Pop Songs +1st, 2nd, 3rd Prize +1st, 2nd, 3rd Prize
16 and below Born 1 Jan 2009 or later 9 mins Best Baroque Best Classical Best Romantic Best Contemporary Best Theatre/Broadway Best Film Best Jazz/Blues Best Anime Best Pop Songs +1st, 2nd, 3rd Prize +1st, 2nd, 3rd Prize
18 and below Born 1 Jan 2007 or later 11 mins Best Baroque Best Classical Best Romantic Best Contemporary Best Theatre/Broadway Best Film Best Jazz/Blues Best Anime Best Pop Songs +1st, 2nd, 3rd Prize +1st, 2nd, 3rd Prize

Competition Requirements

Categories

  • Category 1 – Ages 11 and below (i.e. born on or after January 1, 2011)
  • Category 2 – Ages 12 to 14 (i.e. born between and inclusive of January 1, 2008 and December 31, 2010)
  • Category 3 – Ages 15 to 17 (i.e. born between and inclusive of January 1, 2005 and December 31, 2007)

Repertoire requirements

  • Participants must present 3 contrasting selections.
  • Repertoire must include the first movement of a Sonata by Haydn, Mozart, Beethoven, Clementi, or Schubert.
  • No concerti or transcriptions are allowed.
  • Participants are required to perform the exact same repertoire for further stages of the competition.
  • Auditions will be conducted in a continuous, live-recording manner. Re-takes are not allowed.

Duration
Maximum 20 minutes

Entry Fees
$250

Competition Requirements

Categories

  • Category 1 – Ages 11 and below (i.e. born on or after January 1, 2011)
  • Category 2 – Ages 12 to 14 (i.e. born between and inclusive of January 1, 2008 and December 31, 2010)
  • Category 3 – Ages 15 to 17 (i.e. born between and inclusive of January 1, 2005 and December 31, 2007)

Repertoire requirements

  • Participants must present 3 contrasting selections.
  • Repertoire must include the first movement of a Sonata by Haydn, Mozart, Beethoven, Clementi, or Schubert.
  • No concerti or transcriptions are allowed.
  • Participants are required to perform the exact same repertoire for further stages of the competition.
  • Auditions will be conducted in a continuous, live-recording manner. Re-takes are not allowed.

Duration
Maximum 20 minutes

Entry Fees
$250