5 June 2023 - Musicians & Stage Persona with Jeremiah Choy | Steinway Gallery Singapore
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Musicians & Stage Persona

A Creative Workshop with Jeremiah Choy

Join award-wining creative director, producer and curator Jeremiah Choy as he shares his expertise on branding for young musicians. This sharing session will explore the notion of merging musical and fashion sensibilities as way of branding musicians.


Date: 5 June 2023 (Mon) 

Time: 11am – 12pm

Venue: Steinway Gallery Singapore, Level 4 ION Orchard

Fee: $28 for public / Free for Steinway Educational Partners (STEP)

Limited-seats available. 

For musicians, young beginners and professionals alike, stage presence is extremely important. How you present yourself in front of your audience tells us who you are. Visual displays of body movements and facial expressions aside, style seems to take on the least attention. In the classical scene, performance attire is collectively uniformed – nothing short of puffy dresses and ballerina shoes. Most often or not, these standard concert attires do not truly reflect the musician’s unique personalities.

Award-winning creative director, producer and curator Jeremiah Choy wants to bring the topic of fashion sensibilities to the forefront of character building in the classical music scene. In this sharing session, Jeremiah Choy will impart his observations based on his decade of experience as a seasoned arts practitioner and explore new ways of thinking about style and stage presence.

“Piano lessons in a way is character building. I want to encourage teachers to help students find their unique individuality not just musically, but also through style and fashion” – says Jeremiah Choy

Join Jeremiah Choy as he shares advice, tips, and fresh perspectives on personal brand and stage presence for young musicians.


  • Teachers currently training high-level students
  • Teachers and parents of aspiring students who are preparing for competitions and performances
  • Individuals who are interested to learn about artist branding


  • Understanding the concept of stage persona and why it’s important for performers.
  • Identifying the characteristics and traits that define a compelling stage persona.
  • Exploring the role of costume, makeup, and other visual elements in creating a memorable stage persona.
  • Analyzing and critiquing different examples of successful stage personas across different genres and mediums.


Jeremiah Choy

Creative Director, Producer & Curator

With over 35 years of experience in Singapore’s arts scene and with international experience that ranges from Asia to South Africa and Europe, Jeremiah Choy is a Creative Director, Producer and Curator. He has directed and produced theatre shows, concerts, arts festivals, Singapore and International events such as Singapore Day (Sydney, Shanghai, San Francisco), Spotlight Singapore (Cape Town, Bratislava and Prague, and Mexico City) , NS40/50/55 and Sing50.

For 2022, he show-directed Incandescent – The City Never Sleeps for the Opening Show for the NUS Arts Festival (which won Best Production),  Singapore Night Festival’s Cathay Hotel, The Curse of the Missing Red Shoe and Day Break – commissioned by Esplanade, performed by the Singapore Chinese Orchestra and 80’s Power Hour for Tworks’ Play Writing Competition showcase.

He also dramaturged Get In Touch for Esplanade’s Huayi Festival.  He was the Creative Director for NS55 (F1 Pit Building, Bishan and Punggol), ITE 30th Anniversary, NAC’s Patrons of the Arts Awards 2022, and the Opening Videos for HTX’s TechXSummit 2022 and DSO 50th Anniversary 2022. He was the artistic director for ChildAid 2022 and Souljourn 2022, both fundraisers for charities. He also produced Email and Eternity for the Singapore Chinese Cultural Centre.

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This year, he will be directing Nuri Terbang Malam for Esplanade’s Feed Your Imagination platform, Anthropocene for Toy Factory’s The Wright Stuff Festival and Unforgotten, the Musical for Musical Theatre Limited.

He is now teaching at Yong Siew Toh Conservatory of Music and is part of NAC’s Resource Panel.

Jeremiah was awarded the inaugural Outstanding Kent Ridge Hall Alumni award in 2010. He was also recognised by the Law Society’s Pro Bono Service for his contributions to Legal Awareness in 2019. He won the Best Supporting Actor Award at Life! Theatre Award 2019 for his role in Leda and The Rage (which also won the Best Production Award).