STEINWAY GALLERY SINGAPORE
Much more than a state-of-the-art retail and performance space, the STEINWAY GALLERY at ION Orchard – the “centre of gravity” in the retail scene, houses a selection of grand and upright pianos from Steinway & Sons including its latest innovation – the Steinway SPIRIO, a high resolution re-performance piano, to exquisite pianos from the Steinway Crown Jewel Collection. Completing the Steinway Family of Pianos are the Boston and Essex, pianos that are designed by Steinway & Sons.
The Gallery’s façade is façade is uniquely designed to resemble the shape of the brand’s lyra and its curvature, with a Steinway Grand displayed elegantly at the storefront.
Valued customers may unwind at the SPIRIO lounge, while listening to captivating pieces being played on the SPIRIO. Additionally, with its ability to host up to 80 people for recitals and events, the Gallery will further serve as a melting pot that allows musicians and audiences to connect.
Steinway Gallery Singapore has built upon the traditions and heritage of Steinway & Sons to elevate the brand’s acceptance and standing in Singapore. Opened in ION Orchard September 2017, the 3,000sqft Steinway & Sons store is the first luxury musical instrument store in ION Orchard. To recreate the philosophy and essence of Steinway & Sons, the store’s façade is designed similarly to the piano’s finish and curvature, with a featured piano displayed on the store front. The store features a stage that can house 80-100 people, the SPIRIO Lounge for guests to unwind in a home setting and listen to pieces played on the SPIRIO, and an acoustically-treated practice room for budding musicians.
C. MELCHERS GMBH & CO.
C. Melchers GmbH & Co. opened up their first offices in Singapore in 1953 and has since become a diversified company active in different areas. The office employs some 120 staff in Singapore and is – amongst others – a business partner of the leading Swiss luxury watch brands for Asia.
Effective January 2011, Steinway & Sons has appointed C. Melchers GmbH as their exclusive dealer for Singapore.