STEINWAY GALLERY SINGAPORE
Much more than a state-of-the-art retail and performance space, the new STEINWAY GALLERY at ION Orchard – the “centre of gravity” in the retail scene, houses a selection of grand and upright pianos from Steinway & Sons including its latest innovation – the Steinway SPIRIO, a high-resolution re-performance piano, to exquisite pianos from the Steinway Crown Jewel Collection. Completing the Steinway Family of Pianos are the Boston and Essex, pianos that are designed by Steinway & Sons.
The Gallery’s façade is designed similarly to the piano’s finish and curvature, with a beautiful Steinway Grand piano displayed elegantly at the store front where shoppers can feel free to tinkle on. We can host up to 50 pax with a full-size performance stage, the store will be frequently used as a recital hall that allows musicians and audiences to connect. The rehearsal studio for artists and students, which houses two Steinway Grands, is another embodiment of Steinway’s commitment to celebrating arts & culture.
ION Orchard has become the “centre of gravity” in the retail scene, with spectacular frontage and cutting edge designs and concepts. It brings together the world’s best loved brands for their flagship, concept and lifestyle stores within one development.
Steinway Gallery Singapore has built upon the traditions and heritage of Steinway & Sons to elevate the brand’s acceptance and standing in Singapore. Opened in ION Orchard September 2017, the 3,000sqft Steinway & Sons store is the first luxury musical instrument store in ION Orchard. To recreate the philosophy and essence of Steinway & Sons, the store’s façade is designed similarly to the piano’s finish and curvature, with a featured piano displayed on the store front. The store features a stage that can house 80-100 people, the SPIRIO Lounge for guests to unwind in a home setting and listen to pieces played on the SPIRIO, and an acoustically-treated practice room for budding musicians.
C. MELCHERS GMBH & CO.
C. Melchers GmbH & Co. is a member of the Melchers Group of Companies founded in 1806 in Bremen, Germany. The Melchers Group is a sales, marketing and sourcing services provider active in Asia with some 25 offices and over 1,350 staff.
C. Melchers GmbH & Co. opened up their first offices in Singapore in 1953 and has since become a diversified company active in different areas. The office employs some 120 staff in Singapore and is – amongst others – a business partner of the leading Swiss luxury watch brands for Asia.
Effective January 2011, Steinway & Sons has appointed C. Melchers GmbH as their exclusive dealer for Singapore.